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Prospector
Take your customer relationships to the next level of profitability with the industry's most advanced, scalable CRM solution. Prospector helps you get more accurate, detailed information about your prospects and customers. Then it unleashes the power of that information to help you drive more revenue to every department in your dealership. Learn more about Prospector. See a demo.

Media Tracker
Maximize your marketing ROI with Media Tracker, the new tool from Cobalt that gives you the precise, reliable data you need to measure the return on your marketing investment. Media Tracker is a complete, cost-effective system that tells you which of your marketing campaigns generate the best customer response so you can make the right advertising decisions for your dealership. Learn more about Media Tracker.

The Cobalt Nitra Dealer Group Portal
Now you can put the power of Cobalt Nitra to work for your dealer group. The Nitra Dealer Group Portal gives you a .family portal. website that aggregates your inventory to represent and leverage all the brands your dealer group sells. Tools like a dealer locator and targeted email forms direct buyers to the right dealership for their needs. Add Nitra power and functionality for unprecedented brand control and marketing capabilities, and you have a solution that delivers maximum profits for your whole dealer group. Learn more about the Nitra Dealer Group Portal.

Cobalt University Web-based training
Looking for a convenient, cost-effective way to keep your employees up to speed? Cobalt University Web-based courses offer the industry's leading e-business training, easily accessible from any computer 24x7. Courses are available to everyone in the dealership at one low price, with no time limits for use. Learn more about Cobalt University Web-based training.

Nitra 2.0 release
Now it's easier than ever to manage your website with Nitra. Newly released Nitra 2.0 brings you a new level of speed and usability that will help you make quick improvements to your website. Photo-optimizing software automatically resizes and adjusts your images for you, ensuring a crisp presentation and faster downloads for your online shoppers. Learn more about Nitra 2.0.

Coming soon....

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